AI REPORTING AGENT FOR AD TECH

Stop building reports. Start having conversations.

Connect your platforms. Ask a question or request a report — both work. Arctus generates the charts, tables and narrative for you, and you refine them in chat.

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WORKS WITH YOUR EXISTING STACK

Google Ads
Meta
DV360
The Trade Desk
TikTok

Built for every role in your ad tech team

Whether you manage clients, run in-house programs, or own pacing — Arctus speaks your language.

Generate, customize, and present client reports — without spreadsheets.

Arctus turns the weekly client WBR from a four-hour ordeal into a 10-minute conversation. Pull data from every platform, edit by chatting, export when you’re ready.

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WHY ARCTUS

Built for the complexity of programmatic. Not for generic data.

Conversational editing

"Add ROAS to the table" is a chat message, not a filter UI. No menus, no dashboards.

Multi-platform, unified

Google Ads + Meta + DV360 in one report. No tab switching, no VLOOKUP, no broken pivots.

Taxonomy-aware

Speaks your campaign names — brands, products, channels. The second report is faster than the first.

INSIGHTS

Pre-built reports or custom — both made easy.

Actionable insights

Every section comes with what changed and what to do about it — not just numbers on a page.

Rapid setup

Read-only OAuth. Connected in minutes — not weeks. No data engineering required.

Flexible integration

PDF, PPTX, HTML, share link — Arctus outputs into the tools you already use.

NOT JUST A REPORT BUILDER

You can also just ask.

Plenty of our users open Arctus not to build a report, but to ask a question. "How's OutdoorX pacing?" "Which creative is winning on Meta this week?" "What changed since yesterday?" Arctus answers in-thread — with the chart, the number, or the insight you needed. If the answer is worth saving, it's already part of a report.

How's OutdoorX pacing?

ARCTUS

82% pacing, day 17/30. Line 3 is underspending — CPM +18%.

Why did ColaDrinks ROAS drop on Friday?

Faster than manual reporting

From hours of spreadsheet work to a 10-minute conversation.

Saved per AM each week

That's half a working day back, every week, per account manager.

From prompt to export-ready

Edit by chatting until it's right. Export PDF, PPTX or HTML in one click.

01 · CONVERSATIONAL EDITING

Edit reports the way you'd ask a colleague.

"Filter to campaigns above 2x ROAS." "Group by audience." "Add a CPM column." Arctus understands programmatic terms — because it was built by people who lived in them for 10 years.

You

Filter to campaigns with ROAS above 2x and group by audience segment.

Arctus · updated table

Lookalike 2%3.4× ROAS

02 · MULTI-PLATFORM VIEW

One report. Every platform. No tab switching.

Arctus pulls campaign data from Google Ads, Meta, DV360, The Trade Desk and TikTok through their official APIs and stitches them together — so you can answer cross-platform questions without writing a single VLOOKUP.

Google AdsMetaDV360All

Cross-platform spend share

03 · TAXONOMY-AWARE

Your brands. Your channels. Your naming.

Arctus learns your campaign taxonomy — brands, products, channels, quarters. The second report is faster than the first.

ACCOUNTS REMEMBERED

OutdoorX3 platforms · 12 campaigns · ROAS goal 3.0×

ColaDrinks4 platforms · 28 campaigns · CPA goal $42

GreenGlow2 platforms · 6 campaigns · Reach focus

USE CASES

Built for every workflow in your reporting stack

Weekly Campaign WBR

Generate the weekly performance report your client expects — in one conversation.

Pacing & Budget Tracking

Spot underspend before it becomes a Friday afternoon problem.

OutdoorX · Brand96%

OutdoorX · Conversion72%

Cross-Platform ROAS

Compare Google Ads, Meta and DV360 spend efficiency in one normalized view.

Google Ads3.4×

Meta2.1×

DV3604.7×

Campaign Launch Check

Verify creative, targeting, pacing and tracking before you go live.

Conversion tracking firing

Daily budget within range

Audience size below benchmark

Month-End Client Deck

Generate the monthly performance deck — narrative included.

Anomaly & Alert Summary

Catch CPM spikes, conversion drops and pacing issues — before the client does.

CTR dropped 18% vs avg

CPM up 9% on Meta

Deal Health View

Every PMP deal, win rate, fill, eCPM — surfaced in one shared workspace.

DEAL_442198% fill

DEAL_390267% fill

DEAL_5118100% fill

Funnel Performance

Top, mid and bottom-of-funnel attribution — without standing up a BI stack.

Awareness100%

Consideration42%

Conversion8%

Don't see your workflow?

This is a sample of what Arctus does today. Custom report templates and integrations are part of every Arctus engagement.

Talk to us

BUILT DIFFERENT

Built different from BI tools and generic AI.

Arctus isn't a dashboard. It's not a BI tool with a chat window bolted on. It's a reporting agent built by people who've run programmatic at scale for 10 years — and got tired of weekend-killing spreadsheets.

Built for paid media
Knows CPM, pacing, deal IDs, line items. Trained on the way paid media teams actually work.
No data movement
Your campaign data stays in your platforms. Read-only OAuth, never written, never stored.
Built by Appliscale
10 years of programmatic infrastructure engineering. Not a startup pivot — a credibility anchor.
EU infrastructure
AWS eu-central-1, encrypted at rest and in transit. GDPR-ready by default.

Don't just take our word for it.

What used to take half a day now takes one conversation. I actually had time to think before the client call instead of just surviving it.
Sarah K.Senior Account Manager · OutdoorX & ColaDrinks accounts · London

I stopped dreading Mondays. The pacing report is just there when I open Arctus — I didn't even have to ask.
Tomasz W.Paid Media Lead · GreenGlow e-commerce team

Ready to cut your reporting time in half?

Join the early access list. No credit card. No obligation. Just less Friday-night spreadsheet work.