For AdOps
Arctus gives ad operations teams instant visibility into pacing, deal health, and delivery issues. Ask Arctus why a line is underspending, or generate the deal-health report for the Monday stand-up — both work.
Every PMP deal, win rate, fill, eCPM — by exchange and seat. Pacing across every line item, in one shared workspace. Troubleshoot by asking, not clicking.
To diagnose underspend
Click campaign → see line items, deal IDs, pacing — Arctus already pulled them.
Native DSP integration
AWS-grade infrastructure built by the team that's run programmatic for 10 years.
API data — no manual export
Direct platform APIs. No screenshots, no CSV uploads, no broken refreshes.
Get More Done
Three concrete shifts AdOps teams see in their first month.
Pacing, answered.
"Which campaigns are under-pacing vs plan?" — Arctus pulls the answer, charted.
Deal-health across DSPs.
Roll up deal performance across TTD and DV360 — one prompt, one chart, one PDF.
Taxonomy cleanup, automated.
Arctus flags campaigns that don't conform to your naming convention. No manual audits.
Built for the AdOps daily workflow.
Morning pacing check
Underspend root cause
Deal ID health view
CPM anomaly
Creative delivery audit
Campaign launch QA
How AdOps teams use Arctus
"The deal-health rollup used to be a 40-tab spreadsheet every Monday. Arctus just shows it — fill rate, eCPM drift, seat-level breakdown. First thing I open on Monday now. And when a line underspends mid-week, I ask why in chat instead of pulling three DSP UIs side-by-side. The answer comes back with the deal ID, the seat and the pacing curve already attached."
- Monday pacing review down from 90 min to under 2
- Caught a 33% fill-rate collapse within one hour
- Audit taxonomy across 400 line items in one prompt
- Diagnosed a DV360 seat misconfiguration in under 5 minutes
- Launch QA on 20+ campaigns per week without a checklist sheet
Start from a template. Customize by chatting.
AdOps-specific playbooks for pacing, diagnostics and deal health. Edit by message — no template is ever locked.
Built different from BI tools and generic AI.
Arctus isn't a dashboard. It's not a BI tool with a chat window bolted on. It's a reporting agent built by people who've run programmatic at scale for 10 years — and got tired of weekend-killing spreadsheets.
Built for paid media
Knows CPM, pacing, deal IDs, line items. Trained on the way paid media teams actually work.
No data movement
Your campaign data stays in your platforms. Read-only OAuth, never written, never stored.
Built by Appliscale
10 years of programmatic infrastructure engineering. Not a startup pivot — a credibility anchor.
EU infrastructure
AWS eu-central-1, encrypted at rest and in transit. GDPR-ready by default.
Don't just take our word for it.
I stopped dreading Mondays. The pacing report is just there when I open Arctus — I didn't even have to ask.
What used to take half a day now takes one conversation. I actually had time to think before the client call instead of just surviving it.