For Brands
Arctus gives in-house marketing teams a unified view of campaign performance across all platforms. Generate the weekly deck, or just ask what changed — both in plain English. No BI team required.
Stop building the same spreadsheet every Monday. Stop waiting for the analytics team. Stop apologizing for inconsistent metrics across platforms.
Unified in one workspace
Google Ads, Meta, DV360, The Trade Desk and TikTok — normalized side by side.
Replaces 5 dashboard tabs
One conversation surface for the whole funnel — top to bottom.
Less time in dashboards
Get the answer, skip the click-through. Half the time, twice the clarity.
Get More Done
Three concrete shifts in-house teams see in their first month.
One taxonomy, five platforms.
Arctus learns your naming convention once. Every platform's data conforms.
Marketing-mix views, on demand.
Roll up spend, impressions and ROAS across channels — no SQL, no ETL.
Data-team approved.
Read-only OAuth, EU-hosted, GDPR-ready. Your CIO will sign off.
Built for the in-house marketing rhythm.
Weekly standup report
Cross-platform ROAS
Optimization triggers
Monthly board data
Funnel performance
Competitor benchmarking
How brand teams use Arctus
"I stopped dreading Mondays. The pacing report is just there when I open Arctus — I didn't even have to ask. And cross-platform ROAS is finally comparable. The CMO review used to be a week of analyst prep and a fight over which platform's numbers were right. Now I generate the exec summary on Friday, edit it by chatting, and walk into Monday with a deck I actually trust."
- Unified 5 platforms into one weekly report
- Cut ad-hoc analyst requests by 70%
- Executive narrative auto-generated every Monday
- CMO review prep down from a week to an afternoon
- One taxonomy enforced across all 5 platforms — no manual cleanup
Start from a template. Customize by chatting.
Brand-side playbooks for exec reviews, attribution and planning. Edit by message — no template is ever locked.
Built different from BI tools and generic AI.
Arctus isn't a dashboard. It's not a BI tool with a chat window bolted on. It's a reporting agent built by people who've run programmatic at scale for 10 years — and got tired of weekend-killing spreadsheets.
Built for paid media
Knows CPM, pacing, deal IDs, line items. Trained on the way paid media teams actually work.
No data movement
Your campaign data stays in your platforms. Read-only OAuth, never written, never stored.
Built by Appliscale
10 years of programmatic infrastructure engineering. Not a startup pivot — a credibility anchor.
EU infrastructure
AWS eu-central-1, encrypted at rest and in transit. GDPR-ready by default.
Don't just take our word for it.
I stopped dreading Mondays. The pacing report is just there when I open Arctus — I didn't even have to ask.
What used to take half a day now takes one conversation. I actually had time to think before the client call instead of just surviving it.