Arctus is built on Appliscale's 10 years of programmatic engineering — now available as a product.
Arctus
SOLUTIONS

One AI. Three teams. One less thing to dread on Mondays.

Arctus is built for everyone who lives in the campaign reporting calendar — from agency account managers to brand-side analysts to AdOps traders.

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WORKS WITH YOUR EXISTING STACK
  • Google Ads
  • Meta
  • TikTok
  • DV360
  • The Trade Desk

Add Arctus to your team

Three roles, one shared workspace. Everyone gets the same data — different views.

FOR AGENCIES

For Agencies.

Agencies need quick access to insights and analytics to drive client campaign success. Arctus automates analysis to support planning, benchmarking and concept reporting.

Execute seamlessly

Pull pacing, ROAS and creative performance into one shared workspace — every week, every client.

Increase throughput

Cut WBR prep from 4 hours to 12 minutes. Take on more clients without adding a hire.

OutdoorX — Weekly WBR

Generated 2 minutes ago

FOR EXECUTION

Reports that match your reporting calendar.

FOR COMPETITIVE

Benchmark across platforms in one chat.

FOR EFFICIENCY

Refine by message — no template ever locked.

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FOR BRANDS

For Brands.

Brands need to action their own customer data. Arctus simplifies analytics, enabling unified cross-platform performance views, optimisation triggers and audience analysis.

Demonstrate analytics

Executive-ready summaries from one prompt — narrative, charts, callouts. Send before the leadership meeting starts.

Safeguard data

Read-only OAuth. EU-hosted. Your campaign data stays in your tenant — never used to train models.

GreenGlow — Cross-platform ROAS

Generated 2 minutes ago

Google Ads3.4×
Meta2.1×
DV3604.7×
DEPLOY FASTER

From OAuth to first report in minutes.

FOR ANALYTICS

Cross-platform ROAS and funnel attribution.

FOR INTEGRITY

Read-only access. Your data stays yours.

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FOR ADOPS

For AdOps.

AdOps teams need instant visibility into pacing, deal health and delivery issues — before anyone asks. Arctus diagnoses underspend in 5 minutes, not 5 hours.

Conversational diagnostics

"Why is line 4421 underspending?" — full chain walkthrough across frequency caps, audience overlap, deal status and bid floor.

Analyse anywhere

Every PMP deal, win rate, fill, eCPM — by exchange and seat. Pacing across every line item, in one workspace.

Microsoftware — Deal health

Live · 12 PMP deals

DEAL_442198% fill
DEAL_390267% fill
DEAL_5118100% fill
INSTANT VISIBILITY

Pacing across every line item

FOR TROUBLESHOOTING

Diagnose underspend by asking

FOR DEAL HEALTH

Every PMP deal

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Use cases — across every team

Filter by who you are. Each card shows which teams it applies to.

Weekly Campaign WBR

Generate the weekly performance report your client expects — in one conversation.
AgenciesBrands

Pacing & Budget Tracking

Spot underspend before it becomes a Friday afternoon problem.
AgenciesAdOps

Cross-Platform ROAS

Compare Google Ads, Meta and DV360 spend efficiency in one normalized view.
BrandsAgencies

Campaign Launch Check

Verify creative, targeting, pacing and tracking before you go live.
AgenciesAdOps

Month-End Client Deck

Generate the monthly performance deck — narrative included.
AgenciesBrands

Anomaly & Alert Summary

Catch CPM spikes, conversion drops and pacing issues — before the client does.
All teamsAdOps

Deal Health View

Every PMP deal, win rate, fill, eCPM — surfaced in one shared workspace.
AdOpsBrands

Funnel Performance

Top, mid and bottom-of-funnel attribution — without standing up a BI stack.
BrandsAgencies

Don't see your use case? We can build it with you.

This is a sample of what Arctus does today. Custom templates and custom integrations are part of every Arctus engagement.

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Add Arctus to your team today

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